Program

New and Emerging Plant Industries

Research Organisation

Kakadu Wild Harvest Pty Ltd

Objective Summary

Kakadu Wild Harvest seek to understand the economics of the potential Kakadu Plum industry and whether there is a viable market for processed Kakadu Plum products. The research for the business plan will seek to identify the size and nature of that market. In doing so it will identity the underlying factors generating demand in the market and the constraints on that demand. The Plan will identify the distinctive benefits offered by Kakadu Plum in its unprocessed and processed form. This will be an important factor in the marketability of the final product. This is already underway. Further R & D is required before the industry can be commercialised. The study will determine the nature cost and timelines for this research. The principal sources of information will be Mr. David Boehme and the NT Coastal Plains Horticultural Research Farm. The economics of supply of the Kakadu Plum from both wild harvesting and under orchard production systems will be researched including the likely leadtime before orchard production can be available. Any regulatory issues and barriers to entry will be identified. Based upon the above information the competitive marketing and corporate strategies to develop and enter the market will be developed. As a result of these strategies the human capital and technological resources needed for the business to be commercialised can be determined. This will include preparing financial projections and sensitivity analysis. The intellectual property strategy will be determined and the legal and corporate structure recommended. A risk analysis will be undertaken.