Chicken Meat Usage and Attitude Survey
Colmar Brunton Pty Ltd
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Project code: PRJ-002977
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Project stage: Closed
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Project start date: Monday, June 23, 2008
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Project completion date: Monday, January 26, 2009
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National Priority: CME-Priority 3-Contributing to efficient and secure chicken production systems
Summary
The broad aim of the research is to provide RIRDC with comprehensive knowledge of current consumer usage and attitude of chicken within its competitive set in order to:
• further enhance the quality and safety of chicken meat products
• and improve the image of chicken products.
Program
Chicken Meat
Research Organisation
Colmar Brunton Pty Ltd