The broad aim of the research is to provide RIRDC with comprehensive knowledge of current consumer usage and attitude of chicken within its competitive set in order to: • further enhance the quality and safety of chicken meat products • and improve the image of chicken products.
Colmar Brunton Pty Ltd
Project Start Date
Monday, June 23, 2008
Project Completion Date
Monday, January 26, 2009
Improving competitiveness through a whole of industry approach
CME-Improve chicken meat production through the whole supply chain