Chicken Meat Usage and Attitude Survey


The broad aim of the research is to provide RIRDC with comprehensive knowledge of current consumer usage and attitude of chicken within its competitive set in order to: • further enhance the quality and safety of chicken meat products • and improve the image of chicken products.


Chicken Meat

Research Organisation

Colmar Brunton Pty Ltd

Project Code


Project Stage


Project Start Date

Monday, June 23, 2008

Project Completion Date

Monday, January 26, 2009

National Priority

Safeguarding Australia

National Priority

Improving competitiveness through a whole of industry approach

National Priority

CME-Improve chicken meat production through the whole supply chain