Fallow Venison Development Program
National Fallow Alliance
-
Project code: PRJ-000873
-
Project stage: Closed
-
Project start date: Friday, June 15, 2007
-
Project completion date: Monday, May 5, 2008
-
National Priority: DEE-Enhance industry success through targeted industry-specific RD&E
Program
Deer
Research Organisation
National Fallow Alliance
Objective Summary
Establish a pilot program to investigate an integrated approach to overcoming constraints to improving the demand and returns for fallow deer venison by:
Developing and testing new smallgoods and frozen fallow deer products;
Assessing the impact of an automated carcass lifter/ skin puller and boning room chiller extension on abattoir throughput and carcass quality; and
Assessing the impact of an associated marketing and propmotion campaign for fallow deer venison.