Program

New and Emerging Plant Industries

Research Organisation

New South Wales Department of Industry and Investment for and on behalf of the State of NSW – Inactive

Objective Summary

To develop methods of marketing and promotion that can expand the market for Asian vegetables – Provide information to retailers and wholesalers especially with regard to a standardised nomenclature – Develop and test a marketing strategy to provide consumers with information on how to prepare and cook Asian vegetables their nutritional value and what constitutes good quality in order to increase purchases of these products – Build the potential for export of Australian grown Asian vegetables.