Kangaroo meat awareness marketing research for foodservice and consumer

Food Companion International

  • Project code: PRJ-000089

  • Project stage: Closed

  • Project start date: Tuesday, January 1, 2008

  • Project completion date: Monday, May 31, 2010

  • National Priority: KAN-Enhance industry success through targeted industry-specific RD&E


Increasing domestic sales of kangaroo to the restaurants, chefs and consumers in Australia.



Research Organisation

Food Companion International

Objective Summary

Would see kangaroo meat editorial and marketing research and analysis into a cross section of various foodservice and cooking magazines, newsletters, chefs association newsletters and chef focus groups.