New Revenues for Winegrape Producers Decision Support Tools

Summary

The purpose of the New Revenues for winegrape producers Decision Support Tools project is to deliver an online decision tool to support winegrape growers and their service providers to have conversations about diversifying farm revenue streams. Primarily, this initiative aims to help winegrape growers diversify beyond traditional grape production by offering guidance on analysis of farm structure, position and revenue opportunities. Growers will benefit from diversification support by taking up alternative agricultural production, accessing non-traditional income streams, and identifying niche markets. With the global wine market facing challenges, growers in regions like the Riverland, Riverina, and Murray Valley need viable options to secure their financial futures. Wine Australia has engaged AgriFutures to lead this effort to explore new possibilities for growers, enabling them to continue farming by maximising the productive value of their land and existing resources.

This project will present service providers, wine producers and other agri-industries with diversification guidance to identify opportunities specific to growers’ aspirations, operational context, market conditions and pathways to market. The project will be carried out in three parts to respond to the challenges facing the Riverland, Riverina and Murray Valley, and develop options to build resilient farm businesses:

Objective 1 will investigate new revenue options in 15 categories, and assess their suitability for the climate, agronomic, farm capacity and finances of inland grape growers.
Objective 2 will develop and trial a Diversification Guide and Facilitation Pack for service providers to use in farm business analysis conversations with winegrape growers who want to diversify their farm in order to continue farming.
Objective 3 will establish and test an intuitive website to guide growers and service providers through the diversification conversation process developed under Objective 2.

Program

New Enterprises

Research Organisation

RM Consulting Group Pty Ltd