Optimising supply chain for Australian-grown wildflowers in the Japanese market

Flower Association of Queensland Incorporated

  • Project code: PRJ-003211

  • Project stage: Closed

  • Project start date: Thursday, June 26, 2008

  • Project completion date: Friday, November 27, 2009

  • National Priority: NEPI-Industry building and connectivity

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Summary

The project will include two main components;
1. A Presentation Event to present a selection of Australian-grown wildflowers to invited members of the flower wholesale and retail industry in Tokyo including influential Floral designers. This event is focussed on showing the variety, colour and forms of Australian wildflowers and foliage available in the season leading up to Christmas. The event will be held just prior to the IFEX Trade show.

2. Attendance at the 5th Annual IFEX Trade Show to be held on October 30, 31 and Nov 1 at the Makuharu Messe near Tokyo. For information on this event please visit www.ifex.jp/english/

Program

New and Emerging Plant Industries

Research Organisation

Flower Association of Queensland Incorporated

Objective Summary

1. To evaluate and build awareness of Japanese florists (etc) about Australian wildflowers.

2. Increasing Australian growers’ understanding of the Japanese flower market system and the requirements for product and quality.