Scoping a Communication Strategy for Raising Awareness of Honey Bees

Australian Honey Bee Industry Council

  • Project code: PRJ-012202

  • Project stage: Closed

  • Project start date: Tuesday, June 2, 2020

  • Project completion date: Tuesday, September 1, 2020

  • National Priority: PHB - Promoting the Importance of Bees


Raising awareness of the crucial role of bees – many are aware of the role bees play in ecosystems and agricultural industries, however many are not. This project seeks to create a communications plan that assist industry in raising awareness of the importance of bees for; healthy ecosystems, healthy forests and global food security. The focus of the communications plan will target delivery for best reach and impact using a variety of communication methods and channels.


Promoting the Importance of Bees

Research Organisation

Australian Honey Bee Industry Council

Objective Summary

AHBIC is to develop a communications plan for raising awareness to the crucial role of honey bees. This will involve an initial scopiing study with stakeholder consultation to gain member insight and input. Adjacent industry interviews and public co-creation will be key considerations in shaping a sector approach.