Summary

The chicken meat industry aims to secure 100% adoption of biosecurity and animal health and welfare practices. Despite this vision, and well-established, proven, practices that support it, adoption remains a challenge across the industry.

Adoption decision emerge from a complex interaction of factors including personal attitudes, beliefs, social norms, and broader industry and societal context. Behavioural science is a powerful tool for understanding these factors and developing strategies to enhance the uptake of new technologies, practices, and behaviours.

Program

Chicken Meat

Research Organisation

Evidn Pty Ltd

Objective Summary

The specific objectives include: