Following on from the success of two sell-out events in Melbourne in 2019 and 2020, Perth was named as the host city for the third edition of Asia Pacific’s premier agrifood tech event on 16-17 February 2021.
Embracing Australia, New Zealand and Asia Pacific, evokeAG. takes its inspiration from the diversity that the region has on offer. Perth is the perfect city to host evokeAG. 2021, supported by the Western Australian Government’s commitment to grow agriculture, fisheries and food industries.
“We designed evokeAG. to be bold, brave and to bring together the Australia, New Zealand and Asia Pacific agrifood tech ecosystem. It is therefore critical that we view what we do through a different lens, experience a different location and embrace a different landscape in order to create a movement that will drive real change across the entire region.
“I encourage all of our delegates – innovators, businesses, entrepreneurs, primary producers, researchers, universities and corporates to join us in the west for another great instalment of food, farm, future in February 2021,” said Mr Harvey.
The proximity of Western Australia to Asia and South America, a strong global and local demand for their agricultural commodities, and a focus on growth and development, means Western Australia is perfectly positioned to take advantage of the collective desire for Australia to remain globally relevant and continue to challenge the conventions of what we grow, how we grow it and what we eat.
The announcement was made at the end of Day 1 of evokeAG. where more than 1,300 of agriculture’s best and brightest filled Melbourne’s Royal Exhibition Building..
Day 1 of the program saw more than 50 national and international speakers take to the stage and highlight new technologies, food markets, lessons on launching into international markets, and investment opportunities.
AgriFutures Australia Managing Director, John Harvey said evokeAG. aims to inspire and challenge new ways of thinking.
“We are putting the Australian agrifood tech ecosystem on the global stage. In its second year, evokeAG. has attracted more delegates, more speakers, more farmers, more startups and more investors and it’s tremendously exciting to see all parts of the ecosystem coming together to share their ideas and innovations on the future of our agricultural industry,” said Mr Harvey.
The day kicked off with a keynote from the CEO of SVG Ventures – THRIVE, the number one agrifood tech accelerator in the world. CEO John Hartnett explored how we use technology to get more out of available resources to feed our growing population and evolving consumer demands.
The Silicon Valley-based investor said events like evokeAG. ensure Australian agtech startups are exposed to their fair share of global venture capital investment.
“Australian entrepreneurs are not getting their fair share of venture capital investment. Entrepreneurs need access to global venture capital and corporate investors in order to scale globally. Events like evokeAG. act as a catalyst to bring the key players within the ecosystem together and drive the focus on innovation within the sector,” said Mr Hartnett.
Sustainability was another strong focus of the program with Founder of The Future Market and Alpha Food Labs Mike Lee asking delegates “What does sustainability taste like?”. Bayer’s Head of Crop Strategy Frank Terhorst continued the theme uncovering how we can shape the future of agriculture sustainably and responsibly with technology.
“We are at a tipping point where both consumers and our planet demand a fundamental change in the agricultural system.