I am a born and bred Leeton girl, and whilst I don’t come from a farming background, I’ve always understood the affinity people have with the land. I mean, what’s not to love – its people, the realness, the resilience and its no nonsense approach to producing food and fibre for our nation.
I remember being young and thinking I lived on a property that was so far out of town and in the most rural of communities. Every sporting event or weekend activity had to be perfectly planned around mum’s golfing schedule or dad’s harness racing commitments, as the fear of having to walk a whole 5 kilometres home was real. The reality is that my parents live on a small 8-acre hobby farm, that sits just on the outskirts of town, hardly rural or remote in any stretch of the imagination.
My background is in event management and communications and I’ve spent the past 10 years working as an Account Director for a full-service PR agency who’s heart is in the country and its niche is working with organisations based in regional Australia or ones that needed to reach, connect and influence regional and rural Australian audiences. It is here that I was lucky enough to work with some of the largest agribusiness clients in the country.