Communication of Research Findings to Tea Tree Oil Industry Levy Payers

  • 34 pages

  • Published: 14 Jan 2021

  • Author(s): Tony Larkman

  • ISBN: 978-1-76053-170-6

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The effective communication of results from research and development (R&D) funded by the AgriFutures Tea Tree Oil Program to tea tree growers, distillers, manufacturers and marketers has assisted in the adoption of R&D outcomes leading to improvements in production and increases in demand. Communication to industry leaders outside the industry association from private enterprise, government, universities and other bodies has encouraged wider support for industry initiatives. End users, consumers and regulatory bodies in importing countries have been kept up to date with the safety, quality assurance and traceability advances in the industry for improved demand.