45 pages
Published: 11 Aug 2008
Author(s): Freebairn, John, Goddard, Ellen, Griffith, Garry
Download report PDF
DownloadPurchase a hard copy - AUD $45.00
Generic advertising has been a widely-used marketing tool of many agricultural industries, both in Australia and overseas. In recent years, the strategy has come under increasing scrutiny, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their own “store” or “private label” brands in competition with both processor brands and generic advertising of those products. In such an environment, the issue is whether generic promotion will increase producer returns or will it just be a waste of money? Farmers gain from a generic advertising program only if the net farm price rises, where the net farm price is inclusive of the levy collected to fund the generic advertising program. The higher net price to farmers increases producer surplus, or the returns on farmer-owned land, management, labour and other resources which are in limited supply. The aim of this project was to examine the conditions under which an increase in the net farm price is likely to occur.
AgriFutures Australia partners with Australian rural industries and the Australian Government to grow the long-term prosperity of Australian rural industries and communities through research, development...
Australia’s primary industries, including agriculture, fisheries and forestry, generate a significant amount of waste and by-products. Management of theses waste streams involves a range of...
The aim of this roadmap is to guide the future management of waste in the agriculture, fisheries and forestry sector applying the principles of a...
Australia’s agriculture, fisheries and forestry sector is making inroads to reduce its waste footprint and align with Australia’s National Waste Policy. Investment in a range...
Australia’s agriculture, fisheries and forestry sector is making inroads to reduce its waste footprint and align with Australia’s National Waste Policy. Investment in a range...
Australia’s agriculture, fisheries and forestry sector is making inroads to reduce its waste footprint and align with Australia’s National Waste Policy. Investment in a range...
In March 2021, AgriFutures Australia embarked on an exciting new initiative, the Pre-Farm Gate Waste Program, to align the agriculture, fisheries and forestry sector with...
Having defined a target audience, chosen the channels for distribution and set metrics for reach and engagement, you’ve chosen your character archetypes and completed the...
