Project Summary: Future market insights for Australia’s chicken meat industry

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  • Published: 8 Nov 2018

  • Author(s): Wendy Umberger

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An understanding of the current and future opportunities and barriers to the continuation of consumer demands for chicken meat can help inform the planning and development of the industry, its companies and their products. This project aims to use a variety of new and previous techniques to surveying Australian consumers, to provide insights into decision-making behaviour related to chicken meat.