20 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-076-1
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DownloadThis case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. The Australian Wool Network is built on the idea of being different and innovative in the wool marketing arena with the aim of returning value to it’s wool growing clients. This is achieved through a range of provenance storytelling tools.
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