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  Sustainability Improvements in the Victorian Chicken Meat Industry quantity

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In January 2000, Victorian processors and growers adopted a new approach of actively addressing
community concerns. This was based on the experience of several other industries, including the
chemical, mining, paints, plastics, transport and insurance industries. These successful approaches
recognised the need, firstly, to physically improve environmental, safety and other performance areas
and, secondly, to openly involve government agencies and active community neighbours in
prioritising and implementing the improvements so that the results achieved more fully meet their
needs. This industry management system, known as Chicken Care, also has the potential for savings
to the Australian industry rising to $10 million annually after a five year period.
This report outlines the processes used to identify key community and grower concerns. It provides
guidance notes and other tools developed to address those concerns under the Chicken Care program.
The results of two surveys taken at end-2001 on the level of implementation of the program are also
provided, along with suggested areas for future research required to further address community
expectations.