The Potential for a New Value Adding Industry for Noni Tropical Fruit Producers

  • 55 pages

  • Published: 2 Sep 2007

  • Author(s): Macpherson, H, Daniells, J, Wedding, B, Davis, C

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Morinda citrifolia (noni) grows widely throughout the Pacific and is native to Australia. It is a source of traditional medicine amongst Coastal Aboriginal Communities in Cape York, the Pacific Islands and South East Asia, and in recent years has experienced significant economic growth worldwide through a variety of health and cosmetic claims. The largest markets for noni are North America, Europe, Japan, Mexico, Asia and Australia with the worldwide market for these products estimated at US$400 million.