Kangaroo meat awareness marketing research for foodservice and consumer
Food Companion International
-
Project code: PRJ-000089
-
Project stage: Closed
-
Project start date: Tuesday, January 1, 2008
-
Project completion date: Monday, May 31, 2010
-
National Priority: KAN-Enhance industry success through targeted industry-specific RD&E
Summary
Increasing domestic sales of kangaroo to the restaurants, chefs and consumers in Australia.
Program
Kangaroo
Research Organisation
Food Companion International
Objective Summary
Would see kangaroo meat editorial and marketing research and analysis into a cross section of various foodservice and cooking magazines, newsletters, chefs association newsletters and chef focus groups.