Program

Kangaroo

Research Organisation

Lenah Consulting

Objective Summary

Ongoing dissemination of positive media and factual information on the kangaroo industry to improve its public image and enable further growth in market size and value. In particular the project will ensure key personnel and decision makers in government and major industry clients (such as Adidas) are regularly updated with factual information on industry developments in order to maintain a positive impression of the kangaroo industry. This project addresses an Objective in the current Kangaroo Industry Strategic Plan given a highest priority ranking.