Summary

To develop and implement a communications plan aimed at promoting the RIRDC Pasture Seeds R&D Program (the program).

Program

Pasture Seeds

Research Organisation

Victoria Taylor

Objective Summary

The objective of this project is to increase awareness of the program. This should be done through a mix of communications strategies designed to engage producers, grower groups, peak bodies, government representatives and researchers.

Current materials, including the Pasture Seeds R&D Update and the RIRDC Pasture Seeds R&D Program brochure should be reviewed with a view to updating their content and distribution channels.