Markets for Tropical Fruit Wine Products

  • 218 pages

  • Published: 10 Nov 2009

  • Author(s): Noller, Judy, Wilson, Brian

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This RIRDC report describes the current and potential markets for fruit wines in Australia and Japan, and provides information on fruit wine markets in 37 other countries and several regions. It discusses the competitive situation for Australian wines produced from tropical, exotic and Australian native fruits and the strategies needed to develop existing and new markets.

A small emerging industry exists in northern Australia producing wine from various fruits. This industry seeks to expand sales as production volumes increase and more producers enter the industry.
The Australian fruit wine market has remained small and under-developed compared with the grape wine market. In contrast, many overseas countries have large fruit wine markets and strong traditions of wines produced from fruit other than grapes.