Niche Markets for Venison

  • 27 pages

  • Published: 1 Aug 2000

  • Author(s): Tuckwell, Chris, Tume, Lynelle

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The majority (at least 90%) of venison produced by Australian Deer Industry is sold in export markets. This makes the industry especially vulnerable to international market forces over which it has no control (international exchange rates, international import requirements etc) and to international competition from the world’s largest industry and close neighbour, New Zealand.

International and domestic market access continues to be compromised by a lack of understanding or acceptance of market requirements.

Producer commitment to programs that overtly demonstrate industry’s collective commitment to meeting market specifications of product quality, animal welfare, disease status and absence of contaminants is essential for the immediate and long term future of the industry.