Study of the USA and Canadian Flower Markets

  • 46 pages

  • Published: 9 Oct 2000

  • Author(s): McKinna, David, Dr

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Overall the market is very price driven because of an oversupply. However, the study identified markets which were less price sensitive and willing to pay a premium for novel or higher quality items. The report outlined strategic issues that growers, exporters, and the industry in total needs to consider.

The study concluded that Australia’s trade in the US market is under long term threat, mainly because of competition from South and Central America.