Prospects for Australian emerging industries
Emerging industries play an important role in the Australian agricultural landscape, contributing to the national economy and helping meet changing global demand. This prospectus is...
The Olive Industry: a Marketing Study
101 pages
Published: 1 Jan 1999
Author(s): McEvoy, D, Gomez, E, McCarrol, A, Sevil, J
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This report assesses the market potential for the development of an olive industry in Australia. It contains a brief examination of the commercial viability of the industry, based on an analysis of the three main topics:
• trends in the international production of olives and trade in olive products;
• potential consumer segments and the product characteristics viewed as essential by each segment;
• whether Australia could compete with imported olive products.
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