The Olive Industry: a Marketing Study

  • 101 pages

  • Published: 1 Jan 1999

  • Author(s): McEvoy, D, Gomez, E, McCarrol, A, Sevil, J

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This report assesses the market potential for the development of an olive industry in Australia. It contains a brief examination of the commercial viability of the industry, based on an analysis of the three main topics:
• trends in the international production of olives and trade in olive products;
• potential consumer segments and the product characteristics viewed as essential by each segment;
• whether Australia could compete with imported olive products.