Fact sheet: Market analysis

This fact sheet explains how market analysis helps oat hay producers make better decisions and stay competitive in export markets.

Market conditions can change due to factors such as livestock feed needs, economic trends and trade rules in importing countries. By understanding these changes, producers can decide when to harvest, how much hay to produce and which markets to target.

Export hay requirements vary depending on the destination and customer needs. For example, most exporters require large square or high-density bales. Hay quality is judged on appearance, cleanliness and grading scores. Hay must look good, be free from contaminants and meet set standards.

Good-quality hay is important for livestock performance. Animals need hay that is easy to eat, simple to digest and provides the right nutrients. While lower-quality hay may cost less to produce, it can reduce animal growth and productivity.

Testing is also a key step. Hay should be checked for moisture and nutritional value before export. Most markets will not accept hay with more than 14% moisture, as this increases the risk of spoilage or combustion.

By using market insights and meeting quality standards, producers can reduce risk, improve returns and protect market access.