Consumer trends, technologies and platforms
This resource will help producers understand consumers interest in provenance stories and the technologies and platforms that are available to help communicate them.
Case study 4: Australian Wool Network
20 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-076-1
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This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. The Australian Wool Network is built on the idea of being different and innovative in the wool marketing arena with the aim of returning value to it’s wool growing clients. This is achieved through a range of provenance storytelling tools.
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