Case study 1: Candy Abalone

  • 24 pages

  • Published: 18 Mar 2020

  • ISBN: 978-1-76053-073-0

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This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. Candy Abalone are Tasmanian-owned, dried abalone and seafood producers. Candy Abalone use a range of provenance and storytelling strategies to sell their premium and niche products to Asian markets.