Consumer trends, technologies and platforms
This resource will help producers understand consumers interest in provenance stories and the technologies and platforms that are available to help communicate them.
Case study 6: Tasmanian Truffles
20 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-078-5
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This case study is one of a series produced to investigate product provenance storytelling used by producers and businesses in agriculture. Tasmanian Truffles are a Tasmanian-owned and located, fresh truffle producer. They have used a wide range of storytelling tools to increase local demand for their truffles.
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