Consumer trends, technologies and platforms
This resource will help producers understand consumers interest in provenance stories and the technologies and platforms that are available to help communicate them.
Case study 3: OBE Organics
20 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-075-4
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This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. OBE Organic produces high quality, grass fed beef through a company established and owned by pastoral farming families. The use of provenance and storytelling helps to build brand recognition for their products.
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