Case study 2: Pure Gold Pineapples

  • 20 pages

  • Published: 18 Mar 2020

  • ISBN: 978-1-76053-074-7

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This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. Pure Gold Pineapples is a brand that represents 22 Queensland based pineapple growers, they use a range of provenance and storytelling strategies to market their Australian grown products to domestic retailers.