Consumer trends, technologies and platforms
This resource will help producers understand consumers interest in provenance stories and the technologies and platforms that are available to help communicate them.
Case study 1: Candy Abalone
24 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-073-0
Share this content
-
Download report PDF
Download
This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. Candy Abalone are Tasmanian-owned, dried abalone and seafood producers. Candy Abalone use a range of provenance and storytelling strategies to sell their premium and niche products to Asian markets.
Related resources
Producer templates for provenance storytelling
Individual businesses can use these templates to construct their stories and determine impact. Often producers get overwhelmed with the options available, the templates can help...
Provenance Storytelling Guidebook
These templates have been created to help Individual businesses construct their stories and determine impact. Often producers get overwhelmed with the options available and the...
Case study 2: Pure Gold Pineapples
This case study investigates product provenance storytelling used by Pure Gold Pineapples. Pure Gold Pineapples is a brand that represents 22 Queensland based pineapple growers,...
Case study 3: OBE Organics
This case study investigates product provenance storytelling used by OBE Organic. OBE Organic produces high quality, grass fed beef through a company owned by pastoral...
Case study 4: Australian Wool Network
This case study investigates product provenance storytelling used by The Australian Wool Network. The Australian Wool Network uses a range of innovative provenance and storytelling...