Consumer trends, technologies and platforms
This resource will help producers understand consumers interest in provenance stories and the technologies and platforms that are available to help communicate them.
Case study 2: Pure Gold Pineapples
20 pages
Published: 18 Mar 2020
ISBN: 978-1-76053-074-7
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This case study is one of a series produced to investigate product provenance storytelling used by agriculture producers and businesses. Pure Gold Pineapples is a brand that represents 22 Queensland based pineapple growers, they use a range of provenance and storytelling strategies to market their Australian grown products to domestic retailers.
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